A man who traded fortunes, lost it all, then
rebuilt stronger.

Brian White’s life reads like a gritty screenplay, straight out of the 90s cult classic New Jack City. In and out of prison for most of his years, his latest fall came from a massive drug operation in New Jersey—one so sprawling that authorities likened it to “The Carter,” the infamous drug empire in the film.

But even in his darkest crime-ridden days, Brian had a secret weapon: exercise. He trained relentlessly, fought to survive, and used fitness as his ultimate escape hatch from the chaos.

When he arrived at federal prison to serve a grueling 120-month sentence, he was still that unbreakable spirit. It was there he crossed paths with Filippo, who was 50 pounds overweight and desperate for change.

Brian didn’t just mentor Filippo physically—he leaned on him for mental support, creating a symbiotic bond where sweat sessions healed both body and mind.

Today, Brian’s story fuels the raw, no-excuses ethos of Jail House Fit, proving that true strength starts from within the struggle.

Franz Francisco’s saga is a cautionary tale wrapped in triumph, starting in a world where kids dreamed of being gangsters or pro athletes. Arrested at 16, he spent nearly four years in prison, emerging determined to rebuild. But the spiral continued; he dipped back into trouble as a gangster before deciding enough was enough. He moved, started over, and over the next 30 years, became a national expert in the US tax system and Hispanic market. As President of Operations for Siempre Tax and owner of the largest US tax office in Richmond, VA, Franz hosted radio shows in English and Spanish for over a decade, traveling to the US and other countries as an invited speaker on tax systems. One fateful mistake—lacking integrity and aiding in filing false tax returns—landed him back in federal prison, disbelief washing over him as old crimes from years ago caught up.

But every setback has a silver lining. Franz met Filippo Cardone early on, and they clicked instantly over shared backgrounds. They talked daily, with Filippo helping Franz through personal issues while Franz shielded him from inmate conflicts, explaining prison dynamics and guiding him on survival. When Brian White joined, the trio recognized a cosmic twist: Franz and Brian had been in the same prison almost 10 years earlier. United, they grew close, using physical exercise as a tool to tackle mental hurdles, detention challenges, and outside-world problems. This alchemy birthed the brands, turning their collective wisdom into wellness empires.

Franz’s story resonates with professionals who’ve stumbled—showing that expertise and success can coexist with redemption, now channeled into coaching and health services that emphasize integrity and long-term vitality.